Terms and Conditions
MUSEUM OF ILLUSIONS
REALITY-BENDING PHOTO SWEEPSTAKES
OFFICIAL RULES
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.
- SPONSOR
The Museum of Illusions Reality-Bending Photo Sweepstakes (“Sweepstakes”) is sponsored by Museum of Illusions USA (“Sponsor”).
2.ELIGIBILITY
The Sweepstakes is open only to legal residents of the fifty (50) United States and the District of Columbia who are eighteen (18) years of age or older at the time of entry and where not prohibited or restricted by law.
Employees, officers, directors, franchisees, affiliates, subsidiaries, advertising and promotion agencies of Sponsor, and members of their immediate families (spouse, parent, child, sibling and their respective spouses), and persons living in the same household are not eligible to participate.
Void where prohibited by law.
3. PROMOTION PERIOD
The Sweepstakes begins at 12:00:01 AM Eastern Time on June 26, 2026, and ends at 11:59:59 PM Eastern Time on July 6, 2026 (“Promotion Period”).
Sponsor’s computer shall be the official timekeeping device for the Sweepstakes and Sponsor reserves the right to extend, suspend or terminate the promotion due to technical or other issues that impair the integrity or proper functioning of the promotion.
- HOW TO ENTER
Participants may enter the Sweepstakes through either of the following methods:
METHOD 1: INSTAGRAM ENTRY
During the Promotion Period:
• Follow @museumofillusions_usa on Instagram;
• Post an original photo that creates a visual illusion, forced perspective effect, scale distortion, or other reality-bending visual experience;
• Include the hashtag #MOIRealityBendingPhoto in the post; and
• Tag @museumofillusions_usa in the post.
Photos may be taken at a Museum of Illusions location or any other location. No purchase or museum visit is required to enter.
Instagram accounts must be public at the time of winner selection. Entries must remain publicly visible through the winner selection date in order to be eligible.
METHOD 2: FREE ONLINE ENTRY
Visit go.museumofillusions.com/PhotoSweepstakes during the Promotion Period and complete the online entry form by providing all required information.
LIMITS
Limit one (1) entry per person per day regardless of entry method.
Entries submitted through either entry method will have an equal chance of winning.
Use of multiple accounts, identities, devices, or methods to exceed stated entry limits may result in disqualification.
No purchase, museum visit or payment is required to enter or win. Entries via the free online method have the same odds of winning as entries via Instagram.
5. WINNER SELECTION
One (1) winner will be selected in a random drawing each day during the Promotion Period from all eligible entries received during the Promotion Period through the applicable drawing date.
Entries remain eligible for all remaining daily drawings until selected as a winner.
Once an entrant is selected as a winner (subject to verification of eligibility) that entrant will be removed from future drawings.
Odds of winning depend on the total number of eligible entries received.
6. PRIZES
Eleven (11) prizes will be awarded.
Each prize consists of:
One (1) Museum of Illusions Family Membership valid for twelve (12) months at participating Museum of Illusions U.S. locations.
Approximate Retail Value (“ARV”) of each prize: $250. All federal, state and local taxes and any costs and expenses associated with prize acceptance and use not expressly stated herein are the sole responsibility of the winner.
Total ARV of all prizes: $2,750.
No substitution, transfer, or cash redemption of prizes is permitted except at Sponsor’s sole discretion.
7. WINNER NOTIFICATION
Potential winners will be notified via Instagram direct message, email, or other contact information available to Sponsor.
Potential winners must follow instructions in the notification message to claim the prize, which may include completing and returning a declaration of eligibility, liability/publicity release (where lawful) within a specified time.
Potential winners must respond within five (5) calendar days of notification or prize may be forfeited and an alternate winner selected.
If any notification is returned as undeliverable, or if the potential winner does not respond or does not comply with these Official Rules, the prize may be forfeited and alternate winner selected.
Sponsor reserves the right to verify eligibility before awarding any prize.
8. ENTRY REQUIREMENTS
Entries must:
• Be submitted by the entrant;
• Be original content created by the entrant or submitted with appropriate permissions, including consent from identifiable individuals and from parent/legal guardians for any minors pictured;
• Not contain content that is unlawful, defamatory, obscene, offensive, threatening, discriminatory, or otherwise inappropriate;
- Not contain brand names, logos or personally identifiable information;
• Not infringe upon the intellectual property, privacy, publicity, or other rights of any third party;
• Comply with Instagram’s Terms of Use and Community Guidelines; and
• Not contain content that Sponsor determines, in its sole discretion, to be inconsistent with its brand values.
Sponsor reserves the right to disqualify any entry that does not comply with these Official Rules.
9. CONTENT LICENSE AND PUBLICITY RIGHTS
By submitting an Instagram entry, entrant grants Sponsor and its affiliates a two-year worldwide, royalty-free, irrevocable, transferable license to:
• Repost submitted content;
• Share submitted content across social media platforms;
• Use submitted content in future marketing, advertising, promotional, public relations, website, email, digital, print, video, and other communications;
• Edit, adapt, resize, crop, modify, or create derivative works from submitted content for marketing and promotional purposes; and
• To the extent permitted by law, use entrant’s name, Instagram handle, likeness, city, state, and submitted content in connection with the Sweepstakes and future promotional activities.
No additional compensation will be provided for such use except where prohibited by law.
10. RELEASE OF LIABILITY
By participating, entrants agree to the fullest extent allowed by law, to release and hold harmless Sponsor, its affiliates, franchisees, subsidiaries, advertising and promotion agencies, and each of their respective officers, directors, employees, and agents from any liability arising out of participation in the Sweepstakes or acceptance, possession, use, or misuse of any prize.
- LIMITATION OF LIABILITY
Sponsor is not responsible for:
• Lost, late, incomplete, inaccurate, stolen, delayed, misdirected, or undeliverable entries;
• Technical failures of any kind;
• Unauthorized intervention in any part of the Sweepstakes;
• Errors in the administration of the Sweepstakes;
• Failures related to Instagram, internet service providers, websites, or telecommunications systems; or
• Any injury, loss, or damage resulting from participation in the Sweepstakes.
To the fullest extent permitted by law, Sponsor’s total liability for any claims arising out of relating to the Sweepstakes shall be limited to the greater of (i) the amount actually paid by the entrant in connection with the Sweepstakes (if any) or (ii) the ARV of the highest-value prize offered. IN NO CIRCUMSTANCES WILL SPONSOR BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES.
12. DISQUALIFICATION
Sponsor reserves the right to disqualify any individual who tampers with the entry process, violates these Official Rules, uses fraudulent methods, or acts in an unsportsmanlike, disruptive, or fraudulent manner.
13. PRIVACY
Information collected through the online entry form at go.museumofillusions.com/PhotoSweepstakes and in connection with Instagram entries (including usernames and any publicly available profile information) will be used in accordance with Sponsor’s Privacy Policy available at [PRIVACY POLICY URL].
Participation in the Sweepstakes does not require consent to receive marketing communications. Any marketing email subscription will be offered separately and remains entirely optional.
14. INSTAGRAM DISCLAIMER
This Sweepstakes is in no way sponsored, endorsed, administered by, or associated with Instagram.
Participants understand that they are providing information to Sponsor and not to Instagram.
15. GOVERNING LAW
The Sweepstakes and these Official Rules shall be governed by and construed in accordance with the laws of the State of Nevada without regard to conflict of law principles. All disputes arising out of or relating to the Sweepstakes shall be resolved exclusively in the state or federal courts in Clark County, Nevada, and entrants consent to the jurisdiction of such courts.
16. WINNERS LIST
To request the names of the winners, send a written request with a self-addressed stamped envelope to:
Museum of Illusions USA [ADDRESS]
Requests must be received within sixty (60) days following the conclusion of the Sweepstakes.
17. SPONSOR
Museum of Illusions USA [ADDRESS] [WEBSITE]
By participating in the Sweepstakes, entrants agree to be bound by these Official Rules and the decisions of Sponsor, which shall be final and binding in all matters relating to the Sweepstakes.